The idea came from a desire toprotect this planet for future generations. When these two lovely ladies learned there is meant to be more plastic than fish in our oceans by 2050, they got quite upset and decided to take an active part in saving our planet. Viv & Alicecreated Brush It On to fight plastic pollutionby helping people make conscious choices without sacrificing their lifestyle.
In 2018, they successfully fundedour project on Indiegogowhich helped get their social enterprise off the ground. They started with designer bamboo toothbrushes and received a great response from the market, which motivated them to expand their offer and providea wider range of sustainable oral care products. They run their social enterprise from Sydney and Melboure, Australia.